I started my Co-op learning the brand guidlines for Twisted Tea®, a brand with LOUD personality. Here are a few examples of POS that I've worked on over the 7 months.
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©2024 The Boston Beer Company, Boston, MA. All rights reserved. Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title, and goodwill remain the property of The Boston Beer Company, and use of the artwork is limited to the designer’s portfolio only.
A couple of months into my internship, a new brand was launched, Sun Cruiser™! I learned new branding for Sun Cruiser while juggling their changing guidelines as the team figured out the direction Sun Cruiser™ would go in.
©2024 The Boston Beer Company, Boston, MA. All rights reserved. Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title, and goodwill remain the property of The Boston Beer Company, and use of the artwork is limited to the designer’s portfolio only.
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Sun Cruiser™ Hitchhiker
The Task
Solve the issue of customers being unable to see the beverage contents from far away.
My Goal
Create a can attachment that bars can use for customers to see what goes into a Sun Cruiser™ from at least 8 feet away.
©2024 The Boston Beer Company, Boston, MA. All rights reserved. Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title, and goodwill remain the property of The Boston Beer Company, and use of the artwork is limited to the designer’s portfolio only.
The Process
Work with creative ops team to come up with a solution
Create initial mockups of hitchhiker
Testing using prototypes
Checking with the brand team
Finalizing small issues
©2024 The Boston Beer Company, Boston, MA. All rights reserved. Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title, and goodwill remain the property of The Boston Beer Company, and use of the artwork is limited to the designer’s portfolio only.
Final Takeaways
This project was a successful way to prove the importance of prototyping and testing. We had decided on a final piece initially but with testing soon found that it would not work. Testing also allowed for other opinions that pointed out flaws that were unforeseen. The feedback was then incorporated to create a final product that was more successful.
I also learned how to pitch a new idea to the brand. The company had not used this form of a point of sale to advertise before. It was intimidating to back this idea but I knew it would be an important contribution to gaining more understand about the Sun Cruiser™ brand.
©2024 The Boston Beer Company, Boston, MA. All rights reserved. Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title, and goodwill remain the property of The Boston Beer Company, and use of the artwork is limited to the designer’s portfolio only.
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Twisted Tea® Cooler Installation
After learning the basics of the Twisted Tea® brand guidelines, I was asked to apply that knowledge to a more complex project.
The Task
Utilize existing brand assets to support cooler installation for local accounts.
The Process
Visualizing the space
Implementing brand assets within die-lines
Cross-referencing with the brand to fit guidelines
My Goal
Create a deliverable that is on brand and fits well within the space.
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©2024 The Boston Beer Company, Boston, MA. All rights reserved. Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title, and goodwill remain the property of The Boston Beer Company, and use of the artwork is limited to the designer’s portfolio only.
To bring the cooler install idea to life, I strategically placed assets within the given space to create artwork that effectively conveyed the brand's messaging. I worked within a dieline, collaborating closely with the creative operations team to ensure the artwork was properly aligned. Additionally, I made sure that the final product aligned with the brand's guidelines and felt cohesive with its brand identity.
©2024 The Boston Beer Company, Boston, MA. All rights reserved. Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title, and goodwill remain the property of The Boston Beer Company, and use of the artwork is limited to the designer’s portfolio only.
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Sun Cruiser™ Bowling Shirt Mock Up
During the last week of my internship, I was tasked with creating Bowling T-shirts for Sun Cruiser™. I had designed conceptual merchandise for Sun Cruiser™ earlier in the Co-op, so I was very excited to create a wearable.
I am very grateful for my time at The Boston Beer Company. While working there, my graphic design skills improved immensely as I learned tips and tricks. I was pushed out of my comfort zone as I tackled complex projects, asked questions, and problem-solved. I also learned to trust my design intuition! I extend the biggest thank you to the Twisted Tea® team, Sun Cruiser™ team, Creative team, and Jason Krok.
